A growth diagnostic from people who ran one of India's largest e-commerce funnels, with AI applied where it actually converts — not where it demos well.
Growth teams drown in ideas and starve for prioritisation. A hundred experiments could help; three of them would move the number this quarter. The skill is knowing which three — and that comes from having watched a funnel at real scale.
We're allergic to AI-for-show. Personalization, semantic search, smart merchandising and lifecycle prediction get recommended only where the maths says they'll convert — and we'll tell you plainly where they won't.
A teardown deck the whole team aligns around, the three highest-impact fixes with revenue ranges, and an optional build path for the ones worth shipping with us.