Writing

Notes from the work.

Practical pieces on AI cost, measurement and growth — written for operators, not the conference stage.

Measurement · 24 June 2026

AI on broken data is just expensive guessing

Why the measurement layer — not the model — is the thing quietly capping most commerce and SaaS teams' results from AI.

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AI cost · 20 June 2026

Most of your AI bill is buying the same answer twice

The three patterns behind almost every oversized LLM bill we audit — and the fixes that pay for themselves in a week.

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