Know exactly where every dirham of growth comes from.

The problem we fix

Almost every growth argument inside a company is really an argument about whose numbers are right. Events fire twice, or not at all; channels claim the same conversion; the dashboard nobody trusts gets quietly ignored. You can't optimise — or point AI at — a funnel you can't measure.

What we do

• Implementation & audit across GA4, Mixpanel and your CDP — find what's broken, fix it, and fill the gaps.
• Event taxonomy your whole org can read and trust — named, documented, governed.
• Attribution & funnel instrumentation so acquisition, activation, retention and revenue all reconcile.
• Dashboards wired to decisions — the handful of numbers that change what you do this week, not vanity charts.

Why us

Suryansh led analytics at Nykaa through hyper-growth to IPO — the instrumentation, the funnels, the decisions that depended on them. This is the exact discipline, transplanted to your stack.

What you walk away with

A clean, documented measurement layer, a tracking plan your team maintains, the dashboards that matter, and — almost always — a shortlist of the highest-leverage growth and AI opportunities the new clarity surfaces.